Etsy SEO in 2025: How Artists and Creators Can Boost Visibility and Sales

In today's constantly changing virtual marketplace, Etsy is still among the highest places where artists, crafters, and makers can reach a global audience. Looking to 2025, search engine optimization for your Etsy shop is no longer a choice—it's essential. Competition is on the rise, and Etsy's algorithm just keeps getting smarter, so mastering Etsy SEO is the secret to driving traffic and sales.
At SwifSol, we assist artists like yourself in harnessing the potential of digital technology and trends. This is your 2025 guide to being successful at Etsy SEO.

Why Etsy SEO Still Matters in 2025


Search Engine Optimization (SEO) is not Google-exclusive. For Etsy, SEO is what lands your product on the front page or beneath a sea of listings. In 2025, Etsy's sophisticated AI-based search engine considers relevance, engagement, and purchase intent.

For artists and makers, this translates to:


Improved visibility = increased traffic

Improved targeted traffic = increased conversion


Improved SEO = steady, long-term sales

Best Etsy SEO Strategies for 2025


1. Use Long-Tail, Niche Keywords


Not-so-niche terms such as "art print" simply will no longer suffice. Use extremely descriptive, long-tail keywords, which are how customers search today. Such as:


Rather than entering "abstract art," enter "colorful abstract wall art for the living room."

Rather than entering "jewelry," enter "handmade boho gemstone necklace."

Use tools such as Etsy Search Bar Autosuggest, eRank, or Marmalead to discover popular, applicable terms.


2. Strategically Optimize Titles, Tags & Descriptions


Etsy's algorithm now emphasizes title clarity, tag relevance, and description keywords more.


Titles must begin with the most effective keywords

Tags must contain variations of your main keyword (all 13 spaces!)


Descriptions must include readable, naturally inserted keywords

SwifSol Pro Tip: Keyword spam your listing, but write for humans first, then search engines.


3. Use AI-Generated Listing Enhancements


Etsy's new 2025 AI features automatically suggest listing enhancements. Use them! These features assist:


Enhance product categorization

Suggest popular tags

Improve image alt-text for enhanced accessibility and findability

4. Image SEO & Video Content


Search is becoming more visual. Etsy listings featuring clear, SEO-optimized images and short-form product videos rank better. Here's how:


Name your image files with keywords before uploading (e.g., boho-wall-art.jpg)

Add product videos demonstrating your product in use or being made

Make sure to load quickly with file sizes that are optimized

5. Leverage Social Proof and Engagement


Etsy measures engagement—likes, favorites, reviews, and even off-platform traffic. Spark engagement by:


Requesting satisfied customers to post a review

Creating pins on Pinterest and back-linking to your Etsy listings

Promoting your listings on Instagram Reels or TikTok

SwifSol's social media integration service is available to streamline your reach across platforms.

6. Be Consistent and Monitor Results


SEO is a continuous process. Utilize Etsy's analytics platforms and third-party websites to:
View what works

Locate underperforming listings

Make seasonal keyword changes

Not getting the most out of your Etsy analytics? Contact us at info@swifsol.com for a personalized audit.


How SwifSol Can Help


We at SwifSol enable creators and makers to grow their online reach through high-level SEO, eCommerce tactics, and innovative tech solutions. If you are starting your initial listing or refining a present shop, we can assist you:


Conduct detailed keyword research

Optimize your entire shop for Etsy's 2025 algorithm

Develop an SEO-optimized content and social media strategy

Implement AI technologies to increase performance and effectiveness


📩 Reach out today: info@swifsol.com
🌐 Visit us: www.swifsol.com
📅 Book a consultation: https://calendly.com/swifsol/30min

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Etsy SEO in 2025: How Artists and Creators Can Boost Visibility and Sales | #etsy

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Walmart Listing Design Trends: Simplifying Product Pages for Better UX


In the competitive world of e-commerce, product page design can make or lose a sale, especially on rival platforms like Walmart Marketplace. As Walmart extends its digital reach further, sellers must maintain pace with modern design best practices in enhancing user experience (UX) and conversions. At SwifSol, we help brands stay ahead by providing listing design expertise tailored for Walmart's platform.



Why UX Matters on Walmart Marketplace

User experience is no longer a nicety—it's an expectation. Consumers who shop at Walmart want fast, frictionless experiences, accurate information, and good visuals. An optimized product page isn't a design problem—it's a problem of creating a seamless experience from search through checkout.


Principal Advantage of Improved UX:


Higher Conversion Rates

Reduced Bounce Rates

Improved Customer Satisfaction

Improved Search Visibility in Walmart's Algorithm

Let's jump into Walmart listing design trends for 2025 and how SwifSol can help your brand leverage them.

1. Mobile-First Design


Since mobile traffic on Walmart Marketplace has surpassed 70%, the listings must be mobile-friendly. That means:
High-quality but efficiently loaded images

Simple-to-read bullet points

Simple-to-read but concise product titles

Touch-friendly navigation elements

SwifSol enhances your listings on any screen for better engagement and conversion on all screen sizes.


2. Integrated Enhanced Brand Content (EBC)


Walmart has begun implementing Amazon A+ Content-type functionality. Enhanced Brand Content allows sellers to:


Include branded banners

Share a strong product story

Include rich images and comparison charts

SwifSol's visual design capabilities can help you develop EBC modules that stop the scroll and communicate value in a snap.


3. Video Content is Getting the Spotlight

Video is still the crown jewel of e-commerce. Product videos are now being supported on Walmart listings, and sellers that use them see:


More dwell time

More knowledgeable purchasing decisions

Fewer returns

From demo videos to reviews, SwifSol creates effective videos that elevate your listings and reach Walmart shoppers.


4. Image Sequences Optimized


Making lasting first impressions. A sequence of compelling product images—lifestyle shots, features, size references, and how-to-use shots—can take conversions to new heights.
SwifSol helps you to build strategic image sets that tell a story, answer customer questions, and reduce decision fatigue.


5. Brief, Conversion-Focused Copywriting

Walmart's algorithm rewards listings with relevant, keyword-based copy. But ranking isn't everything—it's also about persuasiveness and transparency.
We write SEO-friendly copy that:


Highlights key product benefits

Uses buyer-focused language

Meets Walmart's content guidelines

6. Social Proof and Trust Signals


Walmart's evolving platform is more and more emphasizing social proof, i.e., customer feedback and badges (e.g., "Pro Seller".
While some of this is automated, we maximize your listings to highlight trust-building elements, generating shopper trust and conversion.
Why Use SwifSol for Your Walmart Listing Design
At SwifSol, we maximize Walmart listings through a blend of data-driven strategy, creative design, and UX knowledge. You're either a new brand to Walmart or a current high-volume seller looking to grow, We create solutions that work.

Our Services Include:


Full listing design & copy optimization

Mobile UX enhancements

EBC development & video inclusion

Keyword research & SEO-optimized copy



📩 Reach out today: info@swifsol.com
🌐 Visit us: www.swifsol.com
📅 Book a consultation: https://calendly.com/swifsol/30min

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